Kazbeef: How Marbled Beef from Kazakhstan is Conquering Global Markets Through International Standards
Kazbeef has become a prime example of how a systematic approach to certification, safety, and product traceability can open the door to global markets. The company has implemented a full-cycle quality control system — 'from seed to steak' — which includes feed production, a feedlot, a breeding facility, and a meat processing complex.
By obtaining several prestigious international certifications such as GlobalG.A.P., FSSC 22000, and HALAL certification, ensuring compliance with international veterinary and phytosanitary standards, and building a smart logistics network, Kazbeef didn’t just start exporting — it secured a foothold in some of the world’s most demanding markets.
This case is not just a success story, but a clear benchmark for companies aiming to enter the export arena. It’s worth noting that Turkmenistan already has several producers fully aligned with leading international standards.
This topic will be the focus of one of the panel sessions at the QACIS 2025 conference in Ashgabat, where experts will discuss how standards open up new opportunities for businesses. One of the key speakers, Nurlan Kulbatyrov, First Deputy General Director of the QazTrade Policy Development Center, will share insights on supporting Kazakhstani companies in transitioning from domestic markets to international contracts. The Kazbeef case vividly illustrates the core message of the conference: 'Ensuring Quality According to International Standards in Turkmenistan' is not just a matter of internal reliability, but a strategic step toward integration into global trade and attracting investment.
