Doogee Unveils a Series of Rugged Gadgets at IFA 2025
At IFA 2025, Doogee presented a series of new devices aimed at adventure enthusiasts and fans of an active lifestyle. The main highlights included not only the rugged smartphones the company is known for, but also new smartwatches and headphones.
Doogee Anywise W1 Pro Smartwatch
The Anywise W1 Pro is the main wearable electronics highlight, designed specifically for hiking and navigation far from civilization. The model features a dual-band GPS module and supports offline maps without the need to connect to a smartphone. The watch meets the 5ATM water-resistance standard, allowing use in rain, mud, and even underwater. It has a 1.43-inch AMOLED display and a 550 mAh battery, and supports over 170 workout modes.
BoneAir Swim Headphones
In the audio segment, Doogee introduced the BoneAir Swim headphones. Using bone conduction technology (transmitting sound through the bones instead of the ears) and an IPX8 waterproof case, they are perfect for swimming. The model also features 32 GB of built-in storage, allowing music playback without a smartphone. The headphones are equipped with a 140 mAh battery, providing up to 8 hours of continuous playback, and support fast charging.
Rugged Smartphone S200 Ultra
Among smartphones, the flagship of the Shield series, the Doogee S200 Ultra, was unveiled. The device has an aluminum-titanium alloy body and an additional rear display. It is powered by a MediaTek Dimensity 7400 processor, paired with 12 GB of RAM and 1 TB of internal storage. The smartphone features a 6.72-inch display with a 120 Hz refresh rate, a triple-camera setup (including a 100 MP main sensor and a night-vision camera), and an 11,000 mAh battery with 66 W fast charging. The company also showcased other models, including the Doogee V Max Play with a built-in projector.
Eco-Friendliness and Sustainable Development
This year, the manufacturer focused not only on durability and functionality but also on eco-friendliness. In designing the exhibition, the company emphasized the use of recycled materials, renewable resources, and circular design principles.
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