The sixth China International Consumer Products Expo (CICPE) wrapped up on Saturday in Haikou, south China's tropical island province of Hainan, with the number of events and new product releases both doubling compared with the previous edition, organizers said.

More than 3,400 brands from over 60 countries and regions participated in the expo, which ran from April 13 to 18. A total of 44 new product launch events were held, featuring 277 items under the themes of "Global launch, Asia-Pacific premiere, and China's debut", double the figures recorded last year.

"One reason why I have come to China is that I believe China is on the technological leading edge of many of these things. For example, in battery storage and in car design, and I am very impressed," said Paul, an American exhibitor.

For the first time, the expo set up an online supply-demand matchmaking platform alongside an offline "purchaser service center," creating a more efficient and precise connection system.

"I have just been here for 30 minutes and now I have two potential cooperations with two duty-free stores, giving my company, which is a small company in Ireland, a huge opportunity to reach customers here in China, and I'll be back again next year," said Grady, an Irish exhibitor.

Ten themed matchmaking sessions covering quality home furnishings, smart home appliances and emerging buyers brought together some 740 exhibitors and 500 buyers, resulting in over 130 rounds of signing of agreements of intent.

"We are coming from Azerbaijan. We're going to investigate. We're going to learn more. We're going to see how Azerbaijani companies can take advantage of these opportunities in order to bring more products to Hainan and eventually to the wider Chinese market," said Teymur Nadiroghlu, trade representative of Azerbaijan's Embassy to China.

This year's expo is the first national-level consumer exhibition since the Chinese government launched island-wide special customs operation in the Hainan Free Trade Port in December 2025.

Since its inception in 2021, the CICPE has become a key platform for multinational companies to track consumer trends in China's vast market. Over the past five editions, more than 3,800 enterprises and over 12,000 brands from 92 countries and regions have participated