On Wednesday, a new international medical tourism center opened in Guangzhou, the capital of southern China's Guangdong Province. Its main difference from ordinary hospitals is its comprehensive approach. The center handles everything — from visa processing to follow-up care after the patient has left China.

Seventeen local pilot hospitals are participating in the project. All of them are leading medical institutions in China. Their specialties include oncology, ophthalmology, respiratory medicine, and other fields.

"Guangzhou has excellent medical resources," says Wang Jilian, Vice President of the First Affiliated Hospital of Sun Yat-sen University. "There are many leading national clinics here, showcasing the city's superior medical technology and its ability to serve a wide range of patients."

The numbers confirm the demand. Last year, more than 3.2 million foreign tourists visited Guangzhou. The demand for international medical services is growing rapidly.

The new center addresses not only medical needs. It also assists family members of patients during their stay in the city.

"If you come from abroad, you will need a visa, as well as international and local transportation, accommodation, and meals. We can meet all your needs," explains Wu Cheng, General Director of the center.

But that is not even the main point, according to him. "Travelers will be able to treat their illnesses during their trip while simultaneously deepening their experience of Chinese culture."

At the launch event, the city's health commission also introduced 12 innovative support measures. These include supporting wholly foreign-owned hospitals to enter the market under international brands, encouraging high-level Chinese hospitals to establish international clinics, and accelerating the promotion of innovative drugs and medical devices.

Guangzhou is betting that medical tourism will become not just a niche service for wealthy foreigners, but a full-fledged sector where treatment combines with cultural experience. Judging by the number of pilot hospitals and the level of government support, this project has every chance of success.