Oriented on making people closer

An important attribute of fashion as commercial and social phenomenon is its orientation to formation of constantly new one and its representation as values, worthy recognition in society.

Variability of fashion, its eternal aspiration to be beyond habitual and ordinary, search of new paints, forms and design decisions often leads to traditional cultures, forming so-called ethnic style in which clothes complete sets reproduce lines of national costumes of certain people (ethnos).

The main thing at collection creation is use of characteristic dresses of this or that nation of cut, materials, shades, ornaments, a decor, and accessories.

In the conditions of globalization which erases national features, fashion designers pay attention to traditions of certain people more and more, borrowing for collections of most successful elements of cut and design, fantasy ideas which in new conditions find new life.

Today the universal fashion has got into all corners of globe and almost has completely turned national costumes into the category of museum pieces. It became much easier and more convenient to people to buy ready-to-wear clothes of a typical kind which are used in everyday life.

The sphere of use of traditional clothes of the majority of people was narrowed to any special cases - national ceremonies, for example, enthronements of the Japanese emperor, or such annual actions, as Oktoberfest - beer festival in Germany etc.

The advanced trends of universal fashion are popular in Turkmenistan, but, along with it, in the country lives the traditional national clothes with its natural fabrics, bright decor and accessories develop.

It makes indelible impression upon visitors coming to the country, including professional fashion designers, as, however, and all Turkmen culture relying on the richest national heritage and traditions. This live heritage is organically twisted in modern life of the people of Turkmenistan, giving it unique and bright colour.

This original colour and special style distinguish also collections of fashionable clothes of Turkmen designers in which the modern treatment of various forms and details of national clothes brought time and again success on the international displays.

A vital force and a variety of cultural traditions relying on centuries-old history of the Turkmen people, involves also foreign fashion designers who find in them inspiring source for the ideas.

Last year the Fashion house Etro entering into a top-10 of fashionable houses of Italy, prepared for the Milan Week of fashion of season 2019-2020 («Milan Fashion week») the whole collection in Baroque style with use of Turkmen national ornaments into which entered both daily clothes, and dresses for evening .

Unique style Etro characterise as set of the sated paints, ethnic motives and an irreplaceable ornament for this Fashion house « paisley». Its founder Girolamo Etro is the person with subtle art taste, become famous for the whole world for the knowledge of painting and love to ancient fabrics.

Rather in an original way the eminent Berlin designer with the Iranian roots of Nobi Talai uses in the collections Turkmen motives and accessories. She was born in 1978 in Teheran and at the age of 11 years together with parents moved to Germany where she started to study the fashion industry.

Subsequently she received popularity as the original designer using in the creations characteristic elements of the East, underlined by noble fabrics. Her label based in 2015, was presented time and again on the Berlin week of fashion.

Though the Berlin fashion is not such untwisted as in the traditional centres of world fashion in Paris, Milan, New York or London, it, according to experts, does not do its less interesting.

Moreover to Berlin the status «Style Icon» (a style icon) for a long time was awarded. The fashion born here involves with the eclecticism and special futuristic charm.

Living out of frameworks and rules, it co-operates with an art scene, mixes colour more than 70 cultures and is always ready to experiment. The main thing is that the fashion made in Berlin - freedom, allowing embodying in a reality even the daring ideas.

To be convinced of it, walk under the reference https://nobitalai.com/ where on pages of Nobi Talai original design decisions with use of Turkmen embroidery and ornaments are presented.

Gozel SAKHATOVA