Oriented on making people closer

The authoritative online publication Fashion Week Online - an expert resource about the "big four" Fashion Weeks (New York, London, Milan, Paris) has officially announced the participation of Turkmen designer Govher Pirkuliyeva-Gouvernet (Göwher Gouvernet) in the upcoming Oriental Fashion Show at Milan Women's Fashion Week Fall-Winter 25/26. This event will be a bright dedication to the richness of the Silk Road cultures, and the Turkmen brand is declared as one of the main "stars" of the show.

A Bridge Between Turkmen Traditions and Parisian Charm

Fashion Week Online, introducing Turkmen fashion designer Govher Pirkuliyeva-Gouvernet, notes that her work embodies a dialogue of cultures. Having received an education in fashion in Paris and costume design in St. Petersburg, Govher not only successfully teaches cutting and textile printing techniques at the Parisian studio Formamod, collaborates with French and international fashion houses, but also creates outfits for classical music soloists.

Launched in 2022 in Ashgabat, the Göwher Gouvernet brand is a reflection of her national culture, focusing on freedom of interpretation and the transfer of experience. Her collections have already conquered the catwalks of the world: in 2024, she presented her works at the Oriental Fashion Show as part of Haute Couture Week in Paris, Fashion Week in Tangier, and the Ana Arabia exhibition in Riyadh. In January 2025, her new collection was presented at Paris Fashion Week at the prestigious Shangri-La Paris Hotel, which confirms her growing recognition on the international stage. She was also among the world stars at the international fashion show in Ashgabat in June this year.

The designer's path from Ashgabat through St. Petersburg and Paris to the catwalks of Milan symbolizes the modern cultural "routes" of the Silk Road, along which ideas and talents today travel as freely as goods and knowledge did centuries ago, but many times faster.

Brand Philosophy: Dialogue of Cultures and Unique Style

"My collections are a dialogue between the French and Turkmen cultures, a bridge between these two countries. As a Turkmen designer who studied and taught fashion in Paris, I strive to promote better mutual understanding between our peoples," Fashion Week Online quotes designer Govher Pirkuliyeva-Gouvernet.

It is this approach that makes her style recognizable: it organically combines traditional Turkmen textile techniques with French design solutions, creating a unique synthesis of the elegance of a Turkmen woman and Parisian chic.

Since its inception, Oriental Fashion Show has been actively promoting a unique fashion heritage, providing a platform for cultural expression, exchange of know-how and demonstration of modernized traditions. Govher Gouvernet's participation in the Milan show will be a vivid confirmation of the diversity and relevance of oriental fashion at one of the most prestigious world venues.

ORIENT

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Photo: fashionweekonline.com