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British publishers are demanding that Google provide an option to disable AI Overviews within its search results. They contend that these AI-generated summaries are diverting traffic from their websites, thereby harming advertising revenues. Publishers accuse the technology giant of utilizing their content without consent or compensation, solely to enhance its own search product.

According to Android Authority, this is not the first instance of such concern; The Guardian previously raised questions regarding the risks posed by AI in search. Now, the UK Independent Publishers Alliance, which represents independent British publications, has joined its European counterparts who filed an antitrust complaint in May, challenging Google's unfair use of their materials and the resulting loss of readership.

In response to the criticism, Google asserts that AI Overviews do not cause harm but instead increase click-through rates to source websites. However, publishers cite research data indicating a rise in "zero-click" searches—situations where users obtain all necessary information directly from the summary without visiting the original source.

Notably, Google already offers opt-out mechanisms for other AI projects, such as Gemini and Vertex. However, no such functionality currently exists for AI Overviews, which deprives publishers of control over the use of their materials within the search environment.

Android Authority observes that as AI becomes more deeply integrated into search engines, tension between technology corporations and independent media outlets continues to escalate. The outcome of this confrontation will influence not only the business interests of specific companies but also the future of the entire digital media landscape.

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Photo: goha.ru